Advertising

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Description

Advertising is an important and influential tool in various business processes, it constitutes a means of communication that depends on influencing one or more individuals; by using one of the available means of promotion to build a connection between consumers and products, and advertising represents the method used by the merchant to influence the buyer; relying on the application of a range of means and methods of impersonal communication; in order to convey ideas and promote products and services.

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